As CTO of Florical Systems, Mark has extended the company’s technical lead in television automation systems through product improvements and new product development. He has formalized the design process and has improved the product marketing, expanded the corporate public relations, and deployed a customer relationship management system for improved customer service.

Before joining Florical, Mark was Vice President of sales and marketing for Graphx, a firm specializing in print imaging software for digital color printers. With Graphx, he transformed the company’s market position through sound product marketing, strategic product acquisitions, new product introductions, and a strong increase in sales.

Mark graduated from Purdue University with honors in computer and electrical engineering. He worked for over six years in all aspects of hardware and software development including chip and board level design, real time control systems and system integration. Mark combined his strong technical background with a Master of Business Administration degree from the University of Florida where he graduated at the top of his class. As a distinguished graduate student, he specialized in product marketing to further understand how successful new products are defined and introduced into the marketplace.

With a proven track record in high technology products, Mark intends to continue his career in product marketing and business management. In his spare time, Mark enjoys participating in sports including windsurfing, basketball, and snow skiing. He also enjoys family life with his two daughters Lauren and Alexandra.