• Responsible for the functional design specification of new products and upgrades. Formalized the design process and managed product development.
• Managed all product marketing activities including producing new product collateral, corporate web site and product manuals.
• Managed corporate public relations including press releases, press packs and advertising campaigns. Increased press coverage 400% over previous years.
• Deployed a SalesLogix CRM system to dramatically improve customer service and better manage open development issues.

• Managed all worldwide sales and marketing for Graphx. Increased total sales 137% in three years and secured significant new OEM contracts with Fuji Photo Film, Sony, Polaroid and Eastman Kodak.
• Conducted all negotiations, business analysis, and contracts for the asset acquisition of a Macintosh product line to complement the Windows printing software for photorealistic, color film, and wide format inkjet printers.
• Managed all product and marketing activities for 12 product introductions. Responsible for specifying product features, authoring manuals, packaging, writing product collateral and press releases, and implementing sales upgrade campaigns. Created a 7 hour technical product training course for resellers.
• Managed a web e-commerce development team of staff and consultants that implemented online shopping on an internally hosted web server. Created and promoted a new corporate web site that increased customer leads by 90%.
• Focused press relations on a “top 20” select group that dramatically increased coverage with a value of over 10 times cost. Managed tradeshow planning and attendance that achieved 96% of direct revenue versus cost.
• Implemented the corporate cost accounting and budgeting system to help manage costs against sales forecasts and ensure fiscal year profit.

• Specified and designed an automation control interface for digital video servers under Windows NT. Authored and published two user manuals.
• Developed a distributed control system for satellite antenna controllers, receivers and routers with redundant inter-computer communication.

• Received the Leader Excellence Award for leading an engineering team in reducing AA scrap by 66% and improving production efficiencies, saving $665,000 per year.
• Selected as the Most Valuable Member of a team responsible for reducing sub-C cell manufacturing rework and scrap by 48%, saving over $130,000 per year.
• Responsible for all capability analysis and certification procedures on four new NiCd products and on over $3.5 million of new manufacturing equipment.
• Designed an electronic test system for grading product production.

• Specified and designed an I2C serial I/O expander standard cell ASIC using Concept schematic capture. Worked with suppliers on first article parts.
• Designed an error correcting algorithm for critical non-volatile data integrity.
• Synthesized Verilog functional designs into Xilinx FPGAs using Synopsys. Executed simulations using Verilog behavioral modeling and test vectors.
• Project leader responsible for the schedule, development, user manuals, and beta site tests of a protocol converter for IBM mainframe PostScript printing.

• MBA Marketing Case Competition Team Member.
• Chairperson of the MBAA Student Affairs Committee.
• Chairperson of the UFMBA Investment Club Internet Committee.

• President of the Phi Eta Sigma Academic Honor Society.
• Member of the Tau Beta Pi Engineering Academic Honor Society.
• Purdue Engineering Student Council Representative.
  Most Valuable Member of the Student Affairs Committee.

• Advanced Microsoft Access, Application Developers Training Co., Boston MA, 1999
• Effective Public Speaking, Cambridge Community Center, Boston MA, 1998
• Advanced Microsoft Excel, Santa Fe Community College, Gainesville FL, 1995
• University of Battery Technology, Energizer Power Systems, Gainesville FL, 1994
• Statistical Process Control, Energizer Power Systems, Gainesville FL, 1993
• Synopsys Logic Synthesis with Verilog, Synopsys, Mountain View CA, 1993
• Digital Design Simulation Using Verilog-XL, Tektronix Inc., Beaverton OR, 1992
• Cadence Concept Schematic Capture, Tektronix Inc., Beaverton OR, 1992

• Systems: Windows 95/98/NT/2K/XP, DOS, UNIX, Macintosh.
• Languages: C, MS Visual C++, Visual Basic, Verilog, Pascal, Fortran, Lisp, HTML.
• Web Design: Dreamweaver, HomeSite, MS FrontPage, Telnet, WS-FTP
• Hardware Design: Cadence Concept, Synopsis, PCAD, ORCAD, PADS Logic.
• Editors: MS Word, MS Works, WordPerfect, Vi, Emacs.
• Graphics: MS PowerPoint, PhotoShop, Illustrator, PageMaker, Acrobat.
• Data Analysis: MS Excel, MS Access, FileMaker, STORM, Monarch, HMS.
• Communications: MS Outlook, MS IE, Navigator, ProComm, Laplink, TCP/IP

Fluent Spanish speaker; Lived in Ecuador, South America for 10 years, 1972-82.